Thrifty Car Rental, a market leader in car rental and leasing, is aggressively promoting its wide network and extensive fleet to attract more in-bound travellers at the Arabian Travel Market (ATM), the region’s largest travel and trade exhibition, being held in Dubai.

The ATM is taking place from April 24 to 27, at the Dubai International Convention and Exhibition Centre.

A regular exhibitor at ATM, the team of Thrifty Car Rental in Dubai headed by Karunesh Arya, general manager, Dubai and Northern Emirates, will focus on strengthening its relationships with companies who are offering short and long term car rental solutions to business and leisure travellers visiting the UAE.

“There is a high level of interest in Dubai as one of the most preferred international holiday destinations and we anticipate a large influx of tourists from Europe and Americas as business travel and holiday season picks up. Also with the decision of the leadership of the UAE to offer visa-on-arrival to Chinese and Russian guests, we expect increased demand from these markets.  We are now seeing the good effect of these decision so during ATM we will meet with partners promoting Dubai especially to these markets and  present our wide network and huge fleet of vehicles,”  said Arya.

Tourists arriving in Dubai surged by 12 percent in the first two months of 2017, which is nearly four times the growth seen in the same period last year. According to reports from Dubai’s Department of Tourism and Commerce Marketing, China and Russia in particular drove the volumes and set the stage for a strong first quarter result.

“We also anticipate increased traffic from families as more and more family driven destinations such as Dubai Parks & Resorts and IMG Worlds of Adventure have opened in Dubai during the past six months giving a variety of attractions for parents and children. While there has been a shift in the demand for smaller vehicles, we have re-aligned our fleet mix accordingly to cater to the changing demands of our customers. We have a lot of things to highlight this ATM and we are excited to meet with our partners and potential clients to share all these developments with them,” added Arya.

During ATM, Thrifty will also promote Thrifty Lounge, a new car renting experience wherein customers can experience comfort, convenience and personalised service in a lounge-kind environment while transacting business. The first Thrifty Lounge opened at Burjuman Mall in Dubai and customers and travel partners welcomed the concept. – TradeArabia News Service