Thrifty Car Rental, the UAE’s largest leasing and car rental company, reported a 15 per cent increase in the number of customers from Europe in 2016, compared to year 2015, as a result of its aggressive campaign geared towards attracting more customers from this market.

The team will continue to promote the company in the European market by strengthening its existing tie-ups with travel partners and explore various ways to enhance awareness by meeting with potential partners at this year’s ITB Berlin, the world’s leading travel trade show running from March 8 to 12, 2017.

Karunesh Arya, general manager, said: “The European market is a key market for Thrifty Car Rental in UAE. Last year we saw an increase of 15 per cent of customers coming from this market and we would like to further increase the number by meeting with decision makers who will be attending ITB and expanding our tie-ups with European outbound travel agents and brokers.”

“This year, we are looking at exploring various technology platforms that are available on display at the fair to help us automate some of our renting processes or analytical tools and help us connect with customers digitally,” he added.

Arya noted that the car rental company will roll out specific campaigns based on European holiday calendars, with expected length of rentals and value added services. Thrifty Car Rental will also introduce its new mix of fleet giving customers from this market wider choice when renting cars whether on short- or long-term basis.

Being the largest fleet operator in the UAE with more than 18,000 vehicles, Thrifty Car Rental is accessible in 52 locations. Recently, the car company launched Thrifty Lounge, a concept that offers customers comfort, convenience and personalized service and part of the company’s business strategy to create a service differentiator.

Thrifty Car Rental stand at ITB will be located in Hall Number 9, stand #304. - TradeArabia News Service