Global luxury lifestyle and hospitality brand Nikki Beach is coming to Dubai with its newest property set to open on Pearl Jumeira island this month.

Launched in partnership with Dubai–based holding company Meraas, the property - opening on December 20 - introduces the world to a unique beachfront lifestyle and hospitality concept.

General manager Alexander Schneider said: “We are the first Nikki Beach resort with a beach club on its premises launched in the region, offering guests the option of choosing between a vibrant beach club atmosphere with amazing parties, music and dining options as well as relaxing in the tranquillity of a beachfront or a more private garden villa with special features to suit preferences of our GCC guests and families.”

“Nikki Beach Resort & Spa Dubai promises a distinct approach to hospitality, great entertainment alongside and intuitive service that have not been seen in the UAE before. Our vision has been received well by the UAE and the GCC market since we have already reached very high occupancy levels for the New Year and the first week of January. I am excited to see what 2017 has in store for the resort,” added Schneider.

The 132-key resort comprising 117 rooms and suites, 15 villas and 63 residences features an exclusive lounge Nikki Prive where guests can enjoy live entertainment, appetizing food and beverage offers and stylish events, an all-day urban bistro Café Nikki, Floridian-Caribbean themed restaurant Key West that displays traces of Latin influence and the world-famed Nikki Beach Dubai Restaurant and Beach Club that pampers guests with plush sun beds and exceptional entertainment complemented by stunning waterfront views of the Arabian Gulf. The 52,000-sq-m property features four pools and private cabanas with plunge pools, in addition to the 450-meter-long beach accessible to resort guests as well as day visitors. Leisure and relaxation facilities include the tranquil Nikki Spa and Tone Gym.

Schneider added: “The new resort focuses on two main messages - our cutting edge-architecture and design with the brand’s signature modern, all white décor, tribal influences and stylish ambiance, and the second our hospitality services and guest interaction, be it a relaxing Spa treatment or a high-powered entertainment ambiance at Nikki Beach Dubai."

“People are constantly on the lookout for spectacular experiences and UAE being the centre for festivals and events with Dubai and Abu Dhabi driving the best cultural, culinary, shopping and party events, we at Nikki Beach Resort & Spa Dubai live and breathe the vision of the leaders of the UAE. We are delighted to incorporate this vision into our resort concept especially since our manifesto is to Celebrate Life, blending well with the local values and culture of the UAE,” said Schneider. - TradeArabia News Service