British Airways has launched its new British Airways BOTler, a personal Facebook Messenger BOT that serves customers with a ‘best of the best’ guide to travelling to London this winter.

In highlighting numerous reasons to visit the UK capital this winter season, the British Airways BOTler will offer live updates on exclusive deals and personalised recommendations on top attractions and experiences tailored for individual users. Designed to add value to UAE residents flying to London in December, the British Airways BOTler is part of ‘London for Less’ - the airline’s special fare-led, global winter campaign.

Exclusive British Airways BOTler deals include luxury for less stays at the Rosewood London, which is offering 30 per cent discount on hotel bookings during a fixed travel period. Passengers presenting their boarding passes also receive up to 60 per cent off at Biscester Village and a VIP Pass and discounts at Westfield London.

For customers looking to fly to London and start engaging with the British Airways BOTler for tips and more, visit M.me/BritishAirways to be directed to the British Airways BOTler on Facebook. Alternatively, customers can start a conversation by looking up British Airways on Facebook Messenger.

“As an airline we are continually reviewing the ways in which we engage with our loyal customers, that includes providing them with added value before they even fly with us. By launching the British Airways BOTler across our core markets, we are providing our customers with a plethora of extra reasons – tailored to their personal tastes - to experience the magical city of London at its iconic winter best,” said Sara Dunham, British Airways’ head of Marketing Retail and Direct Channels.

“Designed exclusively for Facebook Messenger, the British Airways BOTler will guide users through what to expect in the UK capital during the holiday season, highlighting exclusive deals across London to fuel that pre-holiday excitement.”

To encourage its worldwide customers to visit London and experience the cosmopolitan city at its enchanting winter best, British Airways is offering special fares to London Heathrow across almost 200 international destinations. UAE travellers can enjoy ‘London for Less’ this winter with return flights starting from as little as Dh2,130 ($579.7) from Dubai and Dh1,920 ($522.5)from Abu Dhabi on all tickets purchased until November 30, 2016 with travel valid until June 15, 2017.

“Whether this is your first time or you are a returning visitor, London bustles with seasonal magic during winter. Sporting fans, culture seekers, foodies and shopaholics alike are spoilt for choice across the city’s diverse boroughs. From family activities and luminous festive markets, to hidden gourmet dinners and high street fashion, our team and partners have curated an array of top tips that are exclusive to the British Airways BOTler,” said Paolo De Renzis, head of Middle East, Africa and Central Asia Sales for British Airways.

International customers flying with British Airways can also enjoy an array of exclusive experiences and discounts via a host of eye-catching deals at some of the UK’s most famous brands when they present their boarding pass. The offers are available to British Airways’ international customers only (non-UK residents).

For additional information and travel guides, Holidays by British Airways offers insider tips and holiday guides. A full timetable of British Airways' flights to London is available online where customers can find the lowest fares and book, pay and check-in online for their flights. - TradeArabia News Service