Premier Inn Hotels has selected Ideas Revenue Solutions, a leading provider of revenue management software solutions and advisory services, to optimise its revenue management efforts.

Ideas will implement its Ideas G3 Revenue Management System (RMS), Ideas Revenue Performance Insights (RPI) and Ideas Advisory Services for select hotels across the Middle East, which in turn will maximise actual revenues.
 
Robert Jeans, director of revenue at Premier Inn International, said: “We’re delighted to partner with Ideas Revenue Solutions on this initiative. It’s absolutely essential to stay ahead in a constantly demanding industry such as ours, and I am confident that these new solutions will not only support our revenue optimisation goals, but give us a competitive edge.”

One of the key solutions, Ideas RPI, a powerful business intelligence, reporting and analytics tool, will support Premier Inn to centrally consolidate data in its Middle East hotels. The tablet-friendly visual platform enables their management team to have ‘one version of the truth’ with actionable insights into hotel performance opportunities.

“We are thrilled that Premier Inn has chosen to partner with Ideas and our innovative solutions in the Middle East,” said Fabian Specht, EMEA managing director for Ideas. “I am confident that Premier Inn will benefit from our cutting-edge technology and experience by empowering their team to deliver on the next phase of business growth.” - TradeArabia News Service