Swiss watch retailer Boulevard is expanding its presence in Bahrain with a new outlet at the Bahrain International Airport, its third store in the kingdom.

Held under the patronage of Bernard Regnauld-Fabre, the Ambassador of the Republic of France to Bahrain, the event was attended by Mohamed Yousif AlBinfalah, CEO of Bahrain Airport Company, representatives from the Ministry of Interior, senior officials of BAC and esteemed dignitaries from Airport Customs, Airport Police and others senior officials.

"It is very delightful to be a part of the event and to know Boulevard for having carried a long history of successful business with the finest collections from around the globe”, said Fabre.

Al Binfalah said: "We welcome the addition of a prestigious outlet like Boulevard, to the growing family of exclusive stores within the airport complex."

New brands and Boulevard's 2016 collections were launched at the inauguration.

BIA has a comprehensive range of stores and services in the departure concourse. BAC is responsible for enhancing the international airport and elevating its operations, infrastructure and services. It is set to improve the airport’s capabilities to cater to the growing number of passengers as well as the changing demands of stakeholders. Boulevard is the latest addition to this family of retail offerings to the discerning traveller

Boulevard area manager Prashant Gurung said: “It is an honour and privilege to be having the French Ambassador inaugurate our new outlet. We are very excited with our own location in the Airport and are proud to have a presence in this prime location." This is the third Boulevard outlet in Bahrain, the first two being at Seef Mall and City Centre Bahrain. With a brilliant history of over seven decades, Boulevard has represented some of the most unique watches in the world to the clientele in Bahrain. It continues with the tradition of a new interpretation of an old set of values with trendy styles and time honored classics.

The outlet is located in the Departure concourse, opposite Gate 16. The company represents brand names like Saint Honore, Zeades, Cover, Elixa, Seven Friday, Maurice Lacorix, Westend, Aztorin, Bergstern, Fila, am:pm, Morgan and many others. Their passion for unique timepieces crafted with attention to detail continues to drive Boulevard to select brands that appeal to a dynamic clientele that looks for quality and value, courteous service and a personalized shopping experience. - TradeArabia News Service