The Hyatt Regency brand, a member of the Hyatt Gold Passport family of brands, has brought back its global marketing campaign “Make the Most of Being Away” to celebrate the ways its hotels and resorts give their guests the fun-filled bold experiences.

“Make the Most of Being Away” was born from a simple human truth: as much as the guests like to be home, they enjoy the freedom to break from routine while traveling. To bring this insight to life, Hyatt Regency hotels in the UAE and Saudi Arabia are helping guests “Make the Most of Being Away” through a series of in-hotel activities and events until October-end.
 
In an effort to actively engage with guests, the Hyatt Regency Dubai ran the ‘Pick a Key, Get a Gift’ campaign to pamper guests who were presented with four set of keys upon arrival, each with a unique message: energise, connect, relax and socialise. Guests were encouraged to choose a key reflective of the experiences they would like to encounter during their stay. Once selected, they were provided with various additional facilities and amenities such as free upgrades, free access to the Regency Club Lounge, room serviced desserts, and more. Other activities included Bakdash ice cream maker and Dabke Dance troupe to liven up the hotel lobby for guests to enjoy an evening of soft, flavorsome ice cream and melodious music.

“Hyatt Regency Dubai offers guests everything they need in one place: a fantastic location, caring staff, and excellent food. Through this campaign, we are simultaneously bringing our purpose and the Hyatt Regency brand to life,” said Stéphane Blanc, general manager of Hyatt Regency Dubai. “It was our pleasure to create energising experiences for our guests at Hyatt Regency Dubai. Simple gestures brought a smile on our guest’s face. This is how we differentiate ourselves from other brands - we foster connections and help our guests make the most of being away.”

Similarly, the Hyatt Regency Creek Heights conducted exhilarating activities for their guests to enjoy. Guests were also given the opportunity to join in the fun #AtHyattRegency as the hotel displayed a deluxe regency bed in the heart of their impressive hotel lobby, piled with falcon soft toys that were gifted to children and travellers returning home. Inspired by the incredible food and drink options at the hotel, and to beat the summer heat, an ice cream counter was set up in the hotel lobby during the afternoon for all guests to relish.

“It was great to see how our already energetic lobby and the Hyatt Regency brand were further brought to life through this campaign. We delighted and connected with our guests through a series of activities that foster the care we hold within us, so our guests could make the most of being away” said Vipin Khattar, general manager, Hyatt Regency Dubai Creek Heights.

Finally, the Hyatt Regency Makkah Jabal Omar also participated in the campaign and activated its own initiatives to surprise its guests including those who travelled for the Haj by providing guests with specialties from the signature Italian restaurant, making it “Good not to be home” for its guests. In addition, traditional Arabian coffee and dates were made available to greet guests at the hotel lobby along with water from the well of Zamzam offered after prayers.

During the Haj, the hotel also arranged for Arabic specialty sweets and beverages to be served to guests. The hotel also offered complimentary vouchers to guests over the weekend including amenities such as dessert selection of sweets, tea, coffee and soft beverages.

“At Hyatt Regency Makkah Jabal Omar, we help our guests ‘make the most of being away’ by ensuring they have a comfortable stay with us, while they embark upon their once in a lifetime pilgrimage,” said Rady M Rady, general manager, Hyatt Regency Makkah Jabal Omar.   - TradeArabia New Service