UAE national carrier Etihad Airways has announced the extension of its commitment to the global fashion industry by collaborating with iconic luxury brand Jimmy Choo.

Etihad, also the official airline of New York Fashion Week, is celebrating the renowned designer’s 20th anniversary with events at John F. Kennedy (JFK) International Airport and in New York City.

As part of the celebration, the Abu Dhabi carrier served as a supporting partner of Jimmy Choo’s VIP event hosted by the international models featured in the 20th Anniversary campaign including Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju.

Highlights of the event included the unveiling of the brand’s 20th anniversary campaign video featuring the models and a live musical performance by Mary J. Blige, said the statement from Etihad.

“Jimmy Choo has been revered by the global jetset for two decades, so it is fitting that Etihad partners with the iconic brand, which shares similar ambitions - to provide the ultimate in elegance, sophistication and comfort,” said Patrick Pierce, the VP of Sponsorships.

“Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fashion week alignment, particularly during New York Fashion Week,” added Pierce.

On the fashion runway, Etihad is hosting a VIP lounge with WME | IMG and Jimmy Choo at Skylight at Moynihan Station, one of the main venues for the shows throughout New York Fashion Week, from September 8 to 15.

The lounge features a retrospective of the 20 most iconic Jimmy Choo shoes from the past 20 years, as curated by the brand’s creative director, Sandra Choi, and imagery from the anniversary campaign, shot by Craig McDean.

Along with the airline’s cabin crew, the lounge will act as a hub for Etihad Airways’ signature hospitality and will feature imagery from the airline’s uniform campaign shot by Norman Jean Roy.

On the airport tarmac at JFK International Airport, supermodel Amber Valletta unveiled an Etihad Airways A380 livery with the “NYFW: The Shows” branded logo on the aircraft’s engines and door, along with prints by Choo, which are prominently displayed on board in The Lobby area of the aircraft, located on the upper deck between the First Apartments and Business Studios.

The anniversary celebration will continue with Etihad during London Fashion Week and in Abu Dhabi later this year, it added.-TradeArabia News Service