Flydubai has appointed OMD (part of the Omnicom Media Group) to manage its media communications brief across its network.

The decision will see the marketing performance company work together with the Dubai-based airline on its media planning and buying activities.

Commenting on the appointment, Mike Evans, senior vice president, Customer Experience, Brand & Communications said: “In our search for a media buying partner, OMD has clearly demonstrated the tangible value we could extract from our media communications to match our growth ambition, especially in their use of data and analytics in unlocking sharper insights for our media strategies and maximising profitability. We are excited to start our partnership with OMD and benefit from their bespoke approach and tools.”

Since launching in 2009, flydubai is committed to removing barriers to travel and enhance connectivity between different cultures across its ever expanding network. It currently flies to 90 destinations in 44 countries with a focus on underserved markets and enhancing Dubai’s economic development.  

“Ever since it’s taken to the air, flydubai has continued to grow and make the world a little smaller and easier to reach for the millions who fly its routes. Its approach to marketing is closely aligned to ours and we are thrilled to be able to work with flydubai”, added Nadim Samara, managing director for OMD UAE & Lower Gulf. “We both place immense value on analytics to drive marketing performance for our clients. The team and I look forward to innovating further with flydubai and actively contributing to the airline’s future success.”

flydubai’s growing network covers a variety of destinations across Africa, Caucasus, Central Asia, Europe, the GCC, the Indian Subcontinent, the Middle East and now South-East Asia. The airline has recently announced a double daily service to Bangkok which will start on November 29, 2016. - TradeArabia News Service