American businesswoman and socialite Paris Hilton will soon launch a new line of luxury hotels in Dubai, New York and Las Vegas, said a report.

Coming from a family deep rooted in real estate, the Hilton Hotels heiress revealed that she had long planned to venture into the business with her own luxury hotel line, Forbes Magazine reported.

The 35-year-old public figure has chosen the three cities she frequently visits to launch her hospitality brand, which is expected to feature a beach theme.

The location and launch date will be disclosed at a later stage.

Hilton first stepped into the real estate realm in 2010 by designing two Paris Beach Clubs Azure Urban Resort Residences by Century Properties in the Philippines, with one located in North Manila.

Inspired by some of the best beaches around the world, the project features high-end spas, dining and entertainment facilites. Other amenities include an open park, a garden, and a lap pool with waterfalls.

The Hilton protégé already has a booming fashion and perfume line as well as 50 Paris Hilton boutiques worldwide. Her latest perfume launch, Gold Rush, has alone brought in over $1.5 billion in revenue.