Global travel distributor GTA Middle East has announced a strategic collaboration with the Dubai Corporation of Tourism & Commerce Marketing for a new Destination Dubai Summer Campaign.

The campaign has been launched with an objective to rapidly boost regional tourist numbers into Dubai while simultaneously highlighting key facets of Dubai as a summer destination.

Building on GTA Middle East – Dubai Tourism partnership, the collaboration will also witness exclusive access to the g shop campaign. The loyalty programme g shop (www.gshop-mea.com) has been very popular among the Middle East and Africa clients.

Scheduled for the summer months, the GTA Middle East - Dubai Tourism campaign has been launched from June 1 until September 30, 2016. With a strong presence in the region, GTA Middle East through this campaign will showcase Dubai in all its splendor across six target GCC markets - UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar.

GTA Middle East with its solid relationships across the regional travel trade aims to attract short-haul business from the GCC markets.

Highlighting the importance of Dubai as a destination, Rami Mashini, GTA’s vice president of sales and marketing for Middle East, Africa & Turkey, said: “We are delighted to partner with Dubai Tourism for this Summer Campaign. The Destination Dubai Summer Campaign will be great success for both parties given the growing attractiveness of Dubai as a major destination with its constant innovation. This collaboration will also showcase the strength of GTA Middle East in the Market as a key global distributor, offering varied content, rich concepts and activations of new services and products. Agents can look forward to gains and rewards point offered on booking their next trip to Dubai.”

The joint GTA Middle East - Dubai Tourism Summer Campaign is simple; agents need to use the right communication resources provided by GTA Middle East to promote Dubai as key destination for GCC travellers. The rewards include gift cards, shopping vouchers and much more. Furthermore, members of g shop will stand to benefit (X3) points for all Dubai hotels and (X5) points for Strategic Partnership Program (SPP) Dubai hotels from June 1 until September 30, 2016.

GTA launched the g shop loyalty programme in 2015 across the Middle East and Africa region and current statistics show that the programme now has more than 3,000 members. G shop is a simple, straight forward bookers reward programme. Registered travel agents participating in the programme have the ability to earn points for every confirmation and departed bookings made through GTA. These points can be redeemed for shopping vouchers, products or personal travel arrangements. - TradeArabia News Service