Waldorf Astoria Hotels & Resorts, Hilton Worldwide‘s luxury brand of iconic landmark hotels, has signed a management agreement with Ward Holdings to open a property in the Dubai International Financial Centre (DIFC), the Middle East’s leading gateway for capital and investment.

Waldorf Astoria Dubai International Financial Centre is expected to begin welcoming guests in Autumn 2017. The hotel will join a portfolio of 25 Waldorf Astoria properties operating in diverse global destinations such as Amsterdam, Beijing and New York.

“Sound fundamentals underpin our luxury story in the Middle East, where we have seen exceptional growth in locations tailored for both leisure and business travellers,” said Carlos Khneisser, vice president of development, Mena for Hilton Worldwide.

“I have long admired the role DIFC plays in the world of international investment, benefitting from its east meets west location and world-class trading framework. As an iconic luxury brand originating from New York, another centre of global finance, I am delighted that we will welcome Waldorf Astoria to this international hub.”

Forming part of a mixed-use residential, retail and office-space development, Waldorf Astoria Dubai International Financial Centre will feature 247 guest rooms, as well as a range of upscale dining options, spa and wellness facilities. Significant events space will include a grand ballroom and a further four meeting rooms, designed for social occasions and corporate events.

Shehab Gargash, representative of the property owners, said, “Our partnership with Hilton Worldwide for the management of this truly exceptional property under the Waldorf Astoria luxury brand, at the heart of one of the world’s most dynamic financial centres, will significantly enrich the high-end hospitality and dining environments in DIFC.”

“It will offer business, as well as leisure travellers, new and compelling luxurious living option at the heart of Dubai’s major financial, business and commercial centres, with easy access to the largest shopping malls and a wide range of restaurants and entertainment,” Gargash added.

John T A Vanderslice, global head, Waldorf Astoria Hotels & Resorts, said: “Our luxury presence in the Middle East is further bolstered by this superb addition in DIFC, joining the UAE’s Dubai Palm Jumeirah and Ras Al Khaimah where we already welcome guests with True Waldorf Service. In the coming years we are set to open in new locations across the world, from Beverly Hills to Bangkok and Bali – as Waldorf Astoria continues to set the standard for international luxury travel.”

Across the Middle East, Hilton Worldwide is rapidly expanding its portfolio of mid-market, upscale and luxury properties within its distinct portfolio of brands. In 2015, notable milestones included the opening of three Hilton Garden Inn hotels in Dubai; the signing of an agreement for the first Hampton by Hilton in the Middle East; as well as confirmation of the first Curio, a Collection by Hilton for Dubai with The Rosemont Hotel & Residences. Waldorf Astoria Dubai International Financial Centre will be located on Al Saada Street, opposite DIFC and approximately 10 kilometres from Dubai International Airport (DXB).

From arrival to departure, guests will be embraced by the hotel's inspirational environments and welcomed by True Waldorf Service. Waldorf Astoria Dubai International Financial Centre’s Personal Concierges will ensure that each guest receives anticipatory and personalized service; before, during, and after their stay, a statement said.

Waldorf Astoria Dubai International Financial Centre will participate in Hilton HHonors, the only guest loyalty programme where guests who book directly through waldorfastoria.com have access to benefits including a Personal Concierge and complimentary Wi-Fi at 25 Waldorf Astoria hotels worldwide. – TradeArabia News Service