Dubai Duty Free received its 12th Superbrands Award at the recent Superbrands Tribute Event held last month at the Inter-Continental Dubai Festival City.

The airport retailer was awarded with ‘Superbrands’ status for the 10th time while it was the only brand to win the much coveted “Brand of the Year” award over two consecutive years (2010/2011).

The award was presented by the Superbrands Council in the UAE, an offshoot of the Superbrands organisation, which comprises of councils throughout the world. The UAE Council consists of senior executives from top companies within the emirates.

Commenting on the achievement, Dubai Duty Free executive vice chairman Colm McLoughlin said: “We are delighted to receive our 12th Superbrands award which is a remarkable achievement and I thank the council members and associates for voting for Dubai Duty Free. This award is essentially a well-deserved endorsement of our brand and organization and reflects our efforts over the past 32 years."

Present to receive the award from Mike English, director of Superbrands Middle East & North Africa was Ramesh Cidambi, chief operating officer; Salah Tahlak, executive vice president; and Sinead El Sibai, vice president for marketing of Dubai Duty Free. - TradeArabia News Service