Millennium & Copthorne, Middle East and Africa has announced the introduction of The Biltmore Collection, a distinctive portfolio of unique luxury hotels that pay homage to the heritage, rich history and hallmark glamour of the original Biltmore Hotel Los Angeles.

The brand will make its debut with the launch of Biltmore Tbilisi in Georgia this autumn closely followed by Bab Al Qasr in Abu Dhabi, with Biltmore Bateen Marina Abu Dhabi and Biltmore Riyadh, also scheduled to open over the next three years.

From the moment Biltmore Los Angeles opened its doors in 1923, it has been the place to see and be seen, hosting Hollywood royalty, high society, presidents and dignitaries. Designated as a historic-cultural landmark in Los Angeles, the art deco hotel is a living monument to a bygone age when classical architecture, exquisite art and elaborate craftsmanship defined hotels.

Reimagined, reinvented and reborn for the 21st century, The Biltmore Collection leverages the allure of the original Biltmore to provide a portfolio of hotels that offer a contemporary interpretation. Located in highly desirable city centre addresses, The Biltmore Collection will include historic urban gems and contemporary classics, each with its own unique story to tell and designed to reflect its surrounding culture, history and geography in an authentic and meaningful way.

Introducing the new brand, Ali Hamad Lakhraim Alzaabi, president and CEO, Millennium & Copthorne Hotels MEA said: “We are thrilled to launch The Biltmore Collection with such a distinguished group of hotels. The original Biltmore is incredibly iconic and we look forward to fusing its enduring legacy with regional inspiration to deliver exceptional hotels for generations to come. Ultimately, it’s all about creating rich stories and exceptional experiences to define and differentiate, whether it be from a fascinating past, an exclusive location, majestic architecture, seamless service or exquisite dining.”

“We are very optimistic that the timeless elegance and charisma of the new brand will resonate with the Middle Eastern market as well as cater to the robust demand for high-end hospitality from a new generation of global traveller. We are committed to creating a portfolio of hotels that will become icons in their own right; places where stories are created and memories live on," he added.

Pioneering the new brand will be Biltmore Tbilisi in Georgia, due to welcome its first guests this autumn. Situated on the prestigious Rustaveli Avenue in the historic heart of the capital, the 216-key hotel will exude regal sophistication, with bespoke services and facilities tailored towards discerning travellers. Connected to a landmark historical building known as the former Institute of Marxism and Leninism (IMEL), the hotel’s unique design will cleverly marry Georgian tradition and modernism, with luxury craftsmanship and inspired touches capturing the soul of the city’s captivating culture and history.

The opening will be followed by the launch of Bab Al Qasr in Abu Dhabi, UAE later this year. Set on the pristine waters of the Arabian Gulf in an unrivalled beachfront location on the exclusive Corniche, close to the Presidential Palace, the 677 room hotel comprising of 298 rooms, 114 suites and 265 residences will be a unique new landmark on the capital’s ever changing skyline. Born from a partnership between Morocco and the UAE, the hotel will celebrate the close ties the two countries share, drawing on influences in the design and experiences, and coming together with a mutual understanding to deliver warmth and authentic Arabian hospitality.

Additional future hotels will include Biltmore Bateen Marina Abu Dhabi, UAE and Biltmore Riyadh, Saudi Arabia, due to launch in 2018 and 2019 respectively. - TradeArabia News Service