Luxury real estate developer Damac Properties is set to showcase its full-fledged array of hospitality brands at the Arabian Travel Market (ATM) which opens on Monday in Dubai, UAE.

In just two years since its inception, Damac Hotels & Resorts, the hospitality arm of the group, is targeting diversified customer segments and set to become one of the region’s largest luxury operators with 15,000 keys by 2021.

The hospitality arm includes four distinct hospitality operators – Aykon Hotels & Resorts, Damac Maison Royale, Damac Maison and Damac Maison De Ville – each with a unique offering and experience to cater to various customer segments.

On the premium end of Damac Properties’ hotel offering, Aykon Hotels & Resorts will cater to sophisticated and affluent guests who prefer a distinctive and luxurious hotel stay with impeccable in-room facilities and fine cuisine to indulge in and an extensive menu of premium well-being options to choose from.

Aykon City is set in the new prime area of Dubai, located on Sheikh Zayed Road, and offers direct views over Dubai Canal and Safa Park.
 
Damac Maison Royale and Damac Maison, which have four properties open in the Burj area of Dubai, and Damac Maison De Ville, which has one property open in the Business Bay area of Dubai, are targeted for guests who prefer a fully serviced hotel apartment with a full kitchen and a property that does not have distractions such as big events and weddings.

These types of properties have proven very popular for those who are looking for a ‘home away from home’ feeling of peace and quiet.

In addition, Damac Hotels & Resorts has devised four unique service pillars that will apply across the portfolio including:

* 24-hour check-in, check-out and stay policy;
* Free stays for children, with child-friendly facilities and entertainment;
* A “no-tipping” policy, borne out of the belief that high standard services should be available to all customers without any additional “non-official” charges; and
* Personalised services offered to ensure that guests are provided with all their business and personal needs, such as limousine booking, their preferred food inside their suites and required set temperature prior to their arrival.

Ziad El Chaar, the managing director of Damac Properties, said: "As Dubai is gearing up for global events such as Expo 2020, it is the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, for the emirate to welcome a record number of visitors annually."

"This, coupled with the availability of new leisure destinations and the intensive efforts of the government and tourism bodies to promote the emirate as a destination to new high potential markets, we can say with confidence that the hospitality and hotel industry will continue to gather momentum and expand to keep up with the demand on quality accommodation," he stated.

El Chaar pointed out that Dubai’s occupancy rates have remained in the high-80s and will continue to do so with such events on the emirate’s tourism agenda.

"The hospitality sector is witnessing an emergence of mid-market properties mainly due to the increasing scarcity of prime locations to build high-end hotels, as well as a growing middle class worldwide, evolving the guest profile to include younger individuals and families that may not have the disposable income that premium hotel guests once had," said the top official.

"With Damac Properties’ hospitality brands, we cater to seasoned travellers that are looking for premium hotel accommodation," he added.-TradeArabia News Service