Emaar Hospitality Group is gearing up to open the doors of its latest property, The Address Boulevard Dubai, releasing a 'first look' at the group's upcoming luxury hotel and residences property prior to its launch later this year.

Located in Downtown Dubai, the exclusive urban resort will be the second tallest building in the 500-acre neighbourhood, next only to Burj Khalifa, standing at 72 storeys and 368 meters.

The tower will be home to The Address Boulevard Dubai hotel - featuring 196 rooms - and The Address Residences Boulevard Dubai - comprising 530 serviced apartments.

The new project will be part hotel, part residence, and will offer a number of rich lifestyle amenities such as The Spa, set on a dedicated floor over an area of 700 sq m, as well as a number of dining options, including The Roof Top on the 70th and 71st floors.

Among the defining features of the complex is the Kids Club which is an exclusively designed centre that provides a holistic nurturing experience for children aged three to 12. Activities range from arts and crafts, games, storytelling, yoga and dynamic exercises. The outlets are operated by a team of youth experts who specialise in educational and participative engagement.

Pascal Dupuis, general manager of The Address Boulevard Dubai, said: "Downtown Dubai is one of the premium destinations in the city that drives the tourism, retail and hospitality sectors of the city. Having welcomed over 80 million visitors last year, it is the first-choice for visitors to the city for hotel-stays and for residents - both short-term and long-term for the wide range of world-class amenities in close proximity."

The new complex features the following:

- 116 Deluxe rooms;
- 44 Deluxe Club rooms;
- 28 one-bedroom suites;
- Seven two-bedroom suites;
- One Presidential Suite;
- 530 serviced apartments, including two penthouses;
- 700 sq metre spa, with 10 single treatment rooms, one couple's treatment suite;
- Three outdoor swimming pools;
- 240-capacity banqueting facilities. - TradeArabia News Service