The Armed Forces Officers Club & Hotel in Abu Dhabi, UAE, is gearing up for the Imex Frankfurt 2016 which is set to take place this week in Germany.

The hotel’s participation at the travel and mice exhibition event, which will run from April 19 to 21, will be under the umbrella of Abu Dhabi Tourism and Culture Authority.

“Over the three days, we will introduce our facilities, services and promotions at the exhibition event that is primarily for buyers working in the incentive travel, meetings, conferences and events industry. We look forward to networking with the other exhibitors and distinguished professionals from the multiple international companies that will be attending. Imex 2016 can potentially drive business and open up numerous global opportunities for us,” said Dulce Ortega, sales and marketing director of Armed Forces Officers Club & Hotel.

A first time participant at Imex Frankfurt, Armed Forces Officers Club & Hotel aims to promote Abu Dhabi as a leading tourist destination. The establishment will use this opportunity to support Arabic heritage and hospitality which will increase the visibility of the UAE on the global map.
 
Imex 2016 provides a common platform for business professionals within the incentive travel, meetings, exhibitions, conferences and events industry, to effectively publicise their promotions and provides networking opportunities. The worldwide exhibition has at its core, the hallmark Hosted Buyer programme which allows industry buyers the opportunities to do business with suppliers from around the world in an energetic environment. Additionally, it enables participants to stay updated on the industry and develops peer relationships.

“It goes without saying that in addition to promoting The Armed Forces Officers Club & Hotel, we are going to dedicate our time there to enhance our knowledge about the business, the trends and enjoy the educational programmes from visionary thinkers, leading associations and industry groups,” Ortega added.

Imex Frankfurt has announced that an estimated 3,500 exhibitors from all over the world have confirmed their attendance. The event expects 9,000 participants which include 4,000 buyers. The three-day event will host business mice, education programmes, forums, networking events and the Imex pitch which will have technology startups that are set to showcase their products and services. - TradeArabia News Service