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The Melting Pot...expanding its portfolio in the GCC

The Melting Pot signs new franchise agreement in Qatar

DOHA, March 2, 2016

The Melting Pot Restaurants, a premier fondue restaurant, has announced plans to bring its unique dining experience to Qatar for the first time through a new franchise agreement with Al Amthal Hospitality (AAH).

Currently, The Melting Pot has five international locations open and 15 others in development across the globe.

Ali Taimour, managing partner of AAH, will develop one restaurant in Doha, which will be managed by his franchise operations team when the location opens during the latter half of 2016.

AAH is affiliated with Real Estate Services Group (RSG), a premium real estate service conglomerate specialising in investments, asset and property management, and hospitality developments across Qatar. RSG owns the four-star Safir Doha Hotel and Shoumoukh Towers, a corporate centre with retail shops and restaurants, which is where The Melting Pot will be developed. Additionally, RSG is developing a five-star hotel, which will be managed by Langham Place.

"We are thrilled that Ali and his dedicated team are committed to bringing The Melting Pot's first restaurant to Qatar," Mike Lester, said president of The Melting Pot Restaurants. "As the demand for unique and interactive restaurant experiences continues to grow, we look forward to developing even more relationships with dedicated franchise partners across the Middle East who believe in the award-winning brand."

"I'm honored to be a part of The Melting Pot's brand growth in Qatar's largest and most rapidly developing city," said Taimour. "As Doha continues to attract more tourists from around the world with its growing variety of dining and entertainment offerings, we're thrilled to be the first group to introduce the brand's delicious menu offerings to both local residents and tourists."

The Melting Pot operates more than 125 restaurants across 35 US states, Canada, Mexico, Saudi Arabia, and the UAE, and has 15 locations in development internationally. – TradeArabia News Service




Tags: Qatar | Doha | melting | Pot |

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