Top sales executives from HMH - Hospitality Management Holdings, a fully-integrated hotel management company, has confirmed its presence at this year’s ITB Berlin to promote the various hotels under the group.

Taking place from March 9 to 13, ITB Berlin is celebrating this year its 50th anniversary and has established itself as the world's leading travel trade show. Over 10,000 companies and organisations from 180 countries will be exhibiting their products and services at the fair this year to over 175,000 visitors.

Laurent A. Voivenel, CEO of HMH - Hospitality Management Holdings, said: "In times of complex markets and rapid global expansion, trade shows such as ITB Berlin serve as the driving force behind the tourism industry. Being the largest gathering of travel professionals and trade exhibitors it continues to be the most important marketplace for the world travel industry and offers the perfect platform for brands such as ours to conduct business, network and exchange knowledge. We expect this year's ITB to again set the tone for a successful year in tourism by stimulating further growth in this sector. Although we will be promoting all are properties at the fair, we are confident both The Ajman Palace Hotel and Coral Beach Resort Sharjah will benefit especially as they are traditionally quite popular among Germans and also offer excellent Mice facilities".

In 2015, the number of outbound trips made by Europeans increased about 4.5 per cent during the first eight months. Overall, European outbound travel grew by 13 per cent from 2009 to 2014, reaching a total of 444 million outbound trips last year. – TradeArabia News Service