Kuwait-based ACICO Hotels recently announced the launch of its new luxury brand, Nassima Royal.

Situated in the heart of the cosmopolitan city of Dubai, Nassima Royal Hotel is the flagship property of the hospitality group and also encompasses Nassima Tower Hotel Apartments, offering 600 luxurious guest rooms, suites and luxury apartments in total.

The spacious rooms, all of which are furnished with an excellent assortment of high quality in room amenities, have breath-taking panoramic views of either the vibrant Sheikh Zayed Road or the Gulf Sea.

Speaking at a press conference in Kuwait, Eng. Nabil Al-Khaled defined the project as “the core investment of the group in the Emirate of Dubai”.

“The entry into the luxurious hospitality market came after detailed feasibility studies and an analysis about the future growth in tourist travel trends,” he said. 

The new project comes at a time where tourist numbers within the region are rising, recording more than 12 million in 2014 alone as stated by officials of the Department of Tourism and Commerce Marketing.

The Nassima Royal Brand represents a unique and lifestyle experience featuring impeccable design, exceptional cuisine and a refined level of hospitality in addition to offering exceptionally high levels of service, delivered by genuine and passionate brand ambassadors.

The new property also features 18 meeting rooms, an exclusive state of the art modern space named Origami which creates an authentic ambiance, as well as a diverse array of traditional and authentic cuisines including TRE which offers fine dining Italian cuisine. 

ACICO Group is keen to invest and grow within the Gulf Region while aiming to diversify in various sectors and areas, the group said in a statement. 

Established in 1990. ACICO is a listed company with a broad real estate portfolio including properties in Dubai and Fujairah. – TradeArabia News Service