STR Global Limited, a hotel data benchmarking company based in London, UK, has appointed Robin Rossmann as its new managing director. He will take over his new post starting from January 1, 2016.

Rossmann will replace Elizabeth Randall-Winkle, who has been named chief strategy officer at STR, the largest shareholder of the group.

Rossmann joins STR Global from Deloitte London, where he was a senior director in the International Travel, Hospitality & Leisure Advisory Group.

He brings more than 13 years of experience advising leading hotel brands, operators, investors and lenders across Europe, the Middle East, Africa, Asia Pacific and North America.

“The board is excited to bring Rossmann and his hospitality experience to lead STR Global,” stated Amanda Hite, STR’s president and chief operating officer and chairman of the board.

“He is ideally suited to lead the next phase of growth for STR Global because of his familiarity with the business and his ability to provide tremendous continuity of service to our trusted data partners and our employees,” she added.

Including its London headquarters, STR Global maintains representation in 11 locations around the world.

Randy Smith, STR’s chairman and co-founder, said Rossmann’s familiarity with STR Global and the global hotel industry makes him a perfect addition to the company.

“We believe he can bring an aggressive approach to our continued global expansion and assist the company in moving forward with each of our current initiatives,” observed Smith.

Rossmann, he stated, was a highly dedicated and versatile leader who had advised on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, initial public offerings, debt advisory, valuation, financial assurance and risk management.

He is ideally placed to lead STR Global in continuing to improve the way it provides the hotel industry with competitive benchmarking, information services and research that enables stakeholders to make more sound decisions.

He will do this through his extensive relationships with stakeholders across the industry, in-depth knowledge of markets across the globe, and wide-ranging technical ability.

On the new appointment, Rossmann said: "I have great respect for the trusted position that STR and STR Global has in the market, and I’m delighted to join the team that has built that reputation."

"The world of performance benchmarking and data analysis is taking huge steps forward, and I’m incredibly excited at the prospect of the increased value that we, as a team, can deliver to investors, brands, operators and advisors across the world," he added.-TradeArabia News Service