Global travel distributor GTA has partnered with 24 hotels in Dubai, including both local hotel chains and international brand hotels, to help generate more business.

Together with participating hotels in Dubai, GTA will launch the ‘Only in Dubai’ Strategic Partnership Programme which will help tour agents promote exclusive deals including hotel stays in Dubai exceeding three nights.

GTA’s ‘Only in Dubai’ Strategic Partnership Program targets the outbound traveller from Asia Pacific and introduces it as a major tourism hub. GTA is focused on promoting awareness and education of Dubai as a key tourist destination and will launch training videos and other educational materials for its travel sellers that introduce key tourist attractions that are found ‘Only in Dubai’.
 
According to statistics issued by Dubai’s Department of Tourism and Commerce Marketing (DTCM), the top 10 source markets for Dubai in 2014 were Saudi Arabia at the top, UK at third, and US, Iran, Oman, Kuwait, Russia and Germany. India and China were placed second and seventh respectively. Overall guest nights booked for Dubai hotels and hotel apartment establishments also increased by 7.4 per cent in 2014 with the average length of stay increased from 3.78 days to 3.84 days.
 
Cyndi Ng, head of market development and partnerships for Asia Pacific, the Middle East and Africa says: “Dubai is an important destination for GTA with demand globally, and the figures from Dubai Tourism reflect robust growth for visitors staying overnight. At GTA, we see the opportunity for further business growth which we hope to achieve with the support of our extensive agent networks. Following successful launches in other markets, GTA hopes that we can help our partner hotels in Dubai to attract more tourists, by showcasing the exciting and unique attractions that can be found only in Dubai.  Through this partnership programme, our travel agents are provided with the correct tools and knowledge to inspire holidaymakers from Asia Pacific to consider Dubai as an alternative holiday destination, particularly because it is just a short flight away.”

GTA is part of the Kuoni Group,a leading global travel and destination management services company. – TradeArabia News Service