InterContinental Hotels & Resorts officially launched its new-look Club InterContinental experience in Dubai last week with an intimate evening reception at the newly opened luxury InterContinental Dubai Marina.

Senior executives from IHG hosted media in the exclusive Club InterContinental Lounge and outdoor terrace on the 39th floor of InterContinental Dubai Marina.

The Club InterContinental offering focuses on providing a personalised end to end experience for guests, from the moment they make a reservation to stay at an InterContinental hotel or resort until the end of their stay. To enhance the Club experience InterContinental recently launched a dedicated site featuring Club InterContinental’s exclusive benefits and privileges for guests and enabling them to book Club InterContinental accommodation.

Bruce Ryde, director brand marketing, luxury and lifestyle brands, IHG Asia, Middle East & Africa said:  “We are delighted to be in Dubai to showcase our Club InterContinental offering at the spectacular newly opened InterContinental Dubai Marina. Club InterContinental is much more than a room category – it includes an array of bespoke privileges from the moment your make your Club InterContinental reservation to your departure from the hotel. Our guests can enjoy an array of services including dedicated staff on hand to assist them, Club rooms and access to the exclusive Club InterContinental Lounge.

“At InterContinental we know that for our guests, luxury is a mind set and a way of experiencing life; to delight our guests we need to anticipate their needs and cater to individual preferences. It’s with this in mind that we enhanced our Club InterContinental offering, ensuring that we are meeting the needs of our discerning guests.”  

A combination of bespoke experiences and service will bring Club InterContinental to life for valued guests among them a call from the Club InterContinental team in your chauffeured car from the airport, a gourmet breakfast buffet in the Club InterContinental Lounge; complimentary pressing, a daily turndown service, a dedicated Club InterContinental room and evening drinks and light dining such as canapés.

InterContinental Hotels and Resorts in the Middle East, offering a taste of the Club InterContinental life, include the newly opened InterContinental Dubai Marina, the popular InterContinental Dubai Festival City and the iconic InterContinental Jeddah.

In the Asia, Middle East and Africa (AMEA) region there are over 50 InterContinental Hotels & Resorts offering Club InterContinental benefits. Internationally there are over 70 hotels and resorts in total offering the Club InterContinental service, including InterContinental Paris Le Grand, InterContinental London Park Lane, InterContinental San Francisco among others. – TradeArabia News Service