JA Resorts & Hotels, a Dubai-based international hospitality company, has welcomed Stephen Banks as its new group commercial director.

In his new role, Banks will oversee all sales, marketing and revenue undertakings.

A British national, Banks is a seasoned sales professional having extensive experience in the UK, Europe and the Middle East & Africa both in hotel units and within the corporate hotel environment.

He brings with him 34 years of operating and managing hospitality outlets within the UAE, and most recently the Indian Ocean. Prior to his new position at JA Resorts, Banks served as the vice president of Sales and Marketing for Mövenpick in Africa.

Banks began his career in 1977 at Gatwick Hilton and Hilton on Park Lane as sales manager and subsequently moved up the ladder in the hospitality sector. – TradeArabia News Service