Thailand-based Onyx Hospitality Group has appointed SLC Representation to manage its UK sales and marketing.

Onyx is a Asia-Pacific’s leading hospitality management companies, with a portfolio that includes 38 operational properties across Asia and an additional 16 properties in the pipeline.

The group operates four diverse yet complementary brands – Saffron, Amari, Shama and OZO - each catering to the distinctive requirements of today’s business and leisure travellers.

Onyx reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions.

Looking ahead to the future, the group has a strategic plan to manage 81 hotels, resorts and serviced apartments by 2018.

Gill Davies, SLC’s managing director, said: “We are delighted to have been appointed by ONYX Hospitality Group at this exciting time when the group is evolving in to new markets and developing its brand expansion. While Amari is well-established here in the UK, we plan to raise awareness for new brand OZO, which offers style and comfort at an affordable price-point, appealing to the value-driven UK consumer.

“Onyx also excels at apartment-style accommodation with its Shama brand, which is a booming market with plenty of growth potential. With many new hotel launches on the horizon, we look forward to nurturing new and existing partnerships within the travel trade to drive incremental business for ONYX across all of their brands .”

Established in 2002, SLC Representation is a leading travel representation, PR and marketing company, based in London and specialising in the long-haul markets. - TradeArabia News Service