Jumeirah Messilah Beach Hotel & Spa, an idyllic resort in Kuwait, has sponsored a blood donation campaign called “Every Blood Donor is a Hero”.

The campaign was organised by the Pharaoh Bikers in collaboration with the Kuwait Central Blood Bank (KCBB). The event attracted 200 donors from various participating bikers’ clubs, media, bloggers and the hotel’s management team.

“We understand the importance of having a healthy supply of blood in the blood bank. We know that as we are sponsoring this event, a patient in hospital is receiving a blood transfusion. We are confident that someday, somehow this event will help save lives and we are proud to be part of it,” said Hakan Petek, general manager of Jumeirah Messilah Beach Hotel & Spa. 

The hotel’s active participation in other corporate social responsibility CSR activities includes the World Breast Cancer Awareness Month, the World Autism Awareness Day and the annual Earth Hour campaign. – TradeArabia News Service