Glee Hospitality ... targeting new markets.
Glee to launch new restaurant concepts across Mideast
ABU DHABI, September 28, 2014
Glee Hospitality Solutions, a successful developer and operator of restaurant concepts in the UAE and wider Gulf, plans to unveil eight new concepts in the coming year, primarily targeting the UAE, Saudi Arabia, Kuwait and Bahrain markets.
“Expansion is definitely on the cards. Overall, our emphasis is on fascinating menus, fresh components, and modern elements of design, both well prepared and worthy personnel across key markets in the Gulf,” said Abdul Kader Saadi, managing director.
“We plan to offer some of the most delectable taste treats in the UAE and region – be it our menu, innovative concepts, unmatched ambience or personalised service,” he said.
The company has unravelled a total of 15 restaurants across three cities in the UAE since its conceptualisation five years ago, showing a 50 per cent year-on-year growth.
From Molten Me, the first-of-its-kind dessert concept to The Gramercy, a gastro pub; from Rice Creamery, UAE’s latest home-grown concept dedicated to the quintessential Arabian desserts, to Urban Bites, a ready-to-eat gourmet restaurant which encourages healthy eating; Glee has covered the entire gamut of high-street culinary journey.
Brought to the UAE with a single-minded objective of delivering higher quality, affordable restaurants with atmosphere for diners who want something different in the UAE, the company has certainly made a mark in the hospitality domain.
“Food and beverage is a hot topic here – and we have been fortunate to be operating in the UAE, which has residents from nearly 200 nationalities. Our restaurants and their success in the last three to four years speak volumes about the latent market for good, affordable but high-quality food, which we tapped into,” Saadi said.
Among the numerous licenses they own, Glee is proud of its own concept – The Gramercy in Dubai International Financial Centre (DIFC). “The Gramercy is our own concept and is doing really well – It's now in its fifth year. Its popularity is a testimony of the demand for such restaurants in the UAE,” he said.
With their diverse backgrounds, experience, and understanding of the global marketplace, the partners of Glee Hospitality offer more than 40 years of combined experience in restaurant/hotel management, food and beverage, business development and operations. – TradeArabia News Service