Time targets medical tourists with new Dubai hotel
DUBAI, September 10, 2014
UAE-headquartered Time Hotels Management has signed a management contract for a new five-star hotel located just a few minutes from Dubai Healthcare City, a medical services hub in Dubai, UAE.
Part of the group’s ambitious regional development programme, the latest announcement comes on the heels of its first Egypt resort property in the popular Red Sea tourist destination of Sahl Hasheesh, close to Hurghada.
The 277-room Time Royal Hotel will occupy a prime position off the Sheikh Rashid Road with easy access to popular luxury retail hub, Wafi Mall, and a 10-minute drive from Dubai International Airport.
Under development by Awtad Investment Company, the Dh200 million ($54.4 million) hotel is set to open in 2016 and will offer guests a choice of two restaurants, a coffee shop, fully-equipped gymnasium, swimming pool, spa and 684 sq m of state-of-the-art meeting space.
“The new Wafi location will complement our existing properties which are located at opposite ends of the city in Barsha/Tecom and Al Qusais, and will also add much-needed room stock to the Oud Metha area which is home to Dubai Healthcare City,” said Mohamed Awadalla, CEO, Time Hotels.
“Dubai plans to position the emirate as a global medical tourism destination by 2020 with the Dubai Health Authority (DHA) targeting 500,000 medical tourists with expected revenues of Dh2.6 billion. To support this ambitious strategy it is imperative that Oud Metha’s hospitality capacity is enhanced as the area is currently underserviced in terms of hotel rooms,” he added.
The DHA is targeting a broad spectrum of treatment-seeking visitors including nationals from the GCC countries and South Asian medical tourists, which, according to Awadalla, is a fit with Time Hotels’ own sales and marketing strategy.
The hotel will also be wheelchair friendly with ramps sited throughout its major public areas and with adapted elevator access, he said.
“The addition of Wafi will boost our collection of UAE hotels and hotel apartments to eight properties, and with a pipeline of five further properties in Abu Dhabi, Doha and Egypt, we are on target to reach our goal of 13 properties by 2016,” said Awadalla. - TradeArabia News Service