Dubai is showcasing a range of summer attractions designed to appleal to families at a roadshow starting in Saudi Arabia.

 

The seven-city roadshow, which took off on June 1, will also cover Oman, Kuwait and Bahrain. It is being organized by the Dubai Department of Tourism and Commerce and Marketing (DTCM) to highlight this year’s ‘Summer is Dubai.’

 

In co-ordination with DTCM’s agency Dubai Festivals and Retail Establishment and other participants Dubai Naturalisation and Residency Department and Emirates Airline, the roadshow will highlight a calendar of festivals and cultural activities, the popular Modhesh World and an array of shopping offers and promotions.

 

The roadshow, which commenced in Jeddah, travelled to Al Khobar and Riyadh on June 2 and 3 respectively and will go onward to Muscat on June 4, Kuwait City on June 5 and Manama on June 11.

 

Saleh Al Geziry, DTCM’s director of Overseas Promotions and Inward Missions, said: “This summer is an ideal time to visit Dubai, whether you have never been to our city or have been many times before. Under the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, the emirate continues to focus on being a family destination of choice, with a range of activities, entertainment and experiences for parents and children to enjoy.”

 

“A number of flight and hotel offers created in partnership with our travel agency partners specifically for GCC visitors will provide further incentives for them to experience our city during a season which is framed by a calendar of cultural and celebratory festivals and events and during which holidaymakers will enjoy the best that Dubai has to offer,” he said.

 

DTCM has formed partnerships with eight major travel agents across Saudi Arabia, Oman and Kuwait to promote ‘Summer is Dubai’ and create tailored flight and hotel packages, enabling visitors to experience the famous Dubai luxury offering at surprisingly low prices. 

 

The DFRE is presenting its summer calendar, kicking off with the 15th edition of Modhesh World, a large themed family indoor edutainment facility. It will be held from June 12 to September 8 offering a range of activities across more than 40 zones.

 

Modhesh World will be followed by Ramadan in Dubai (June 29 to July 27), which will showcase Islamic culture, Emirati traditions and hospitality; Eid in Dubai (July 28 to August 1) a grand celebration of the Eid Al Fitr festival that will involve people from all communities; and lastly the iconic family summer extravaganza, Dubai Summer Surprises from August 2 to September 5. 

 

Saeed Mohammad Mesam Al Falasi, director, Strategic Alliance Division, DFRE, said: “Every year, during the summer, the festivals and celebrations organized by DFRE have contributed towards an increase in visitors to Dubai from the region.  The GCC region has always been a core market for Dubai, given the UAE’s close proximity and common values and culture that we share. Again, we look forward to welcoming large numbers of tourists from the region, especially families to our summer celebrations this year.

 

“While all our initiatives are driven by a common goal to position Dubai as a year-round family tourism destination, we also aim to showcase the uniqueness of each festival or celebration.”

 

DFRE has partnered with Emirates Holidays to create a number of packages which include flights, hotel and attraction deals. 

 

Dina Al Herais, vice president, Commercial Operations and Distribution, Emirates’ Destination and Leisure Management, said: “We have partnered with DFRE on numerous initiatives over the years and Emirates Holidays is pleased to continue with this year’s ‘Summer is Dubai’ campaign. Dubai is a great destination all year-round and to encourage travel this summer, we have introduced a number of special deals including the Kids go Free offer in over 30 of the most popular hotels in the city. 

 

“The three-night packages include return Emirates Airlines flights, three nights’ accommodation with breakfast, return airport transfers and a complimentary Entertainer book, filled with discount vouchers to restaurants and attractions around Dubai.” - TradeArabia News Service