Saudi-based Dhyafat AlBalad AlAmeen (Dhyafa), a key investment company, has signed a deal with Peak Cube, a global specialist in PocketMedia Solutions, for the mass production of Z-Card maps (the foldable guide) about Makkah.

The new Hajj and Umrah Z-Map which folds into a z-shape, is pocket-sized and easy to keep on person. This is the perfect opportunity for business sponsors who wish to build brand awareness, sales promotion or launch products or services.

Dhyafat seeks to lead tourism and hospitality industry in Makkah and upgrade to world class tourism services, remarked Dr Ibrahim Alsini after signing the agreement with Dr Hani Azzouqah, the managing director of Peaks Cube.

Under the deal, a million copies of the Hajj Z-Map will be produced every year on a regular basis offering different business sponsors the opportunity to advertise each time offering a high percentage of return on investment.

A key player in the Saudi hospitality sector, Dhyafat, is incorporated by Al Balad Al Ameen Company, the investment arm of the Makkah Municipality.

According to Alsini, Dhyafat Tours and Travel will enhance and upgrade tourism services for the visitors to Makkah and provide them with the most enjoyable experience of their lifetime.

Dr Azzouqah said: "The Z-Card is 94 per cent more carbon efficient than normal DL leaflets because 86 per  Z-cards are retained compared to only 5 per cent of DL leaflets," he added.-TradeArabia News Service