Action Hotels, a developer of economy hotels in the Middle East and Australia has partnered with Whitbread’s Premier Inn, the UK’s biggest hotel brand, to launch the first midscale property in Sharjah.

The Premier Inn Sharjah, King Faisal Street will feature 166 rooms and marks one of four already in advanced stages of build in Saudi Arabia, Dubai and Bahrain. The four hotels will offer 590 rooms by 2015, according to a statement.

“Action Hotels have long-since called attention to the fact that regional market dynamics were shifting from a five-star dominated supply and an investor-focus on trophy assets, to travellers demanding quality, affordable accommodation. This is where Premier Inn’s mid-scale lodging portfolio is carefully positioned to deliver on all counts,” said Alain Debare, CEO, Action Hotels.

Debare and Darroch Crawford, managing director, Premier Inn will address the media at Premier Inn Sharjah, King Faisal Street on April 2 to explain new room specifications and discuss why they are committed to mid-economy hotels. – TradeArabia News Service