Tilal Liwa Hotel, a secluded hideaway leisure resort perched on the edge of Rub Al Khalil Desert in Abu Dhabi’s Empty Quarter, will put up a good show at this year’s ITB Berlin.

From March 5 to 9, the team of Tilal Liwa Hotel will be exhibiting along Danat Hotels and Resorts within the Tourism and Culture Authority (TCA Abu Dhabi) pavilion to launch the property’s summer promotions aimed at targeting the individual travellers, group segments or tour series business segments from the German market.

The ITB Berlin participation will help the resort to strengthen relations with other participants, tourism industry leaders and target the German market.

Ayman Ashor, the general manager, said: “ITB provides great exposure and boost to leisure tourism and it offers the opportunity for hotels to interact with major international tour operators, destination management companies and discuss purely B2B wholesale leisure travel. It is a great platform to promote Tilal Liwa Hotel and Abu Dhabi as a destination.”

According to him, Tilal Liwa Hotel is positioned as a unique desert resort providing true Arabian culture experience in all aspects.

"Hence, the team will launch its summer promotion with an attractive campaign and added values combined with outdoor activities such as dune drive safari trips, camel riding, sand boarding and sightseeing trip to camel farms," he added.-TradeArabia News Service