Hungarian Tourism has launched a marketing drive for its unique health products in the Middle East markets, as well as meeting and event packages to Budapest at the ongoing Arabian Travel Market (ATM) in Dubai.

CEO Marianna Dené said the region had become an increasingly important source market in the past two years. “We see positive signs to suggest that this trend will continue and expect a further increase in visitors from the region in 2013,” she added.

As part of the latest promotion, cosmetic procedures and spas at the country’s specialised clinics and hospitals are being promoted as well as Hungary’s traditional medicinal water therapies, while MICE clients have been targeted with value-for-money, efficient infrastructure and services and Hungarian hospitality.

Competitive pricing is also a feature of Budapest’s attractions as one of Europe’s bargain capitals, which also boasts a 5,000 room inventory of first class and luxury hotels and accommodations and is running a Summer Festival from June to August, while Hungarian Tourism is also confident that Europe’s largest fresh water lake, Lake Balaton, as a natural and safe holiday destination for Arab families.

The four-day ATM, a top tourism and travel show, which is celebrating its 20th anniversary this year, runs until May 9 at Dubai International Convention and Exhibition Centre. – TradeArabia News Service