Travelport, a top provider of transaction processing solutions, will feature cutting-edge technology showcases, a major seminar and several high profile announcements at the upcoming Arabian Travel Market (ATM) in Dubai.

The leading travel show will run from May 6 to 9 at Dubai International Convention and Exhibition Centre.

Under the umbrella of its new ‘Inspire’ brand campaign, Travelport will use the exhibition as a platform to unveil the new and improved Travelport Rooms and More – its industry leading hotel booking engine.

The new features of the upgraded accommodation portal include a fresh look and feel, improved functionality and a new user-friendly interface.

Another innovation that Travelport will be showcasing is Travelport Merchandising Platform, which was launched in the lead-up to the exhibition and is already changing the future of airline distribution, a statement said.

Travelport will also feature interactive showcases of its industry leading agency solutions including Travelport Smartpoint App, Travelport’s powerful point of sale solution, and Travelport Mobile Agent, the Travelport app for agents on-the-go.

Following the widely reported findings of recent Travelport co-sponsored PhoCusWright study on the growth of online travel, Travelport will also give centre stage at ATM to online travel with solutions such as Travelport Universal API, the leading edge technology that enables online and traditional travel agencies to streamline the booking process.

The research showed that the online travel market in the Middle East is expected to reach $15.8 billion by 2014.

Innovation in travel technology and online opportunities will form the basis of Travelport’s industry-shaping seminar programme, which will be held at the Travelport stand throughout the exhibition.

Travelport experts will also participate in technology-focused panel sessions at Google Technology Theatre.

“With our exciting and information-packed agenda, Travelport will lead the technology debate at this year’s ATM,” said Rabih Saab, president and managing director, Middle East and Africa, Travelport.

“Every year, ATM gives us a wonderful opportunity to engage with the travel industry, and this year we have a range of new technologies to showcase to the trade – all created to drive growth and long-term success in the travel and tourism sector,” he added. – TradeArabia News Service