Tourism investments in addition to the need for comprehensively improving the travel industry in Saudi Arabia will be the highlight of a major upcoming tourism event in Riyadh.

The 2013 edition of the Saudi Travel and Tourism Investment Market (STTIM) will open on March 31 and run until April 4 at Riyadh International Convention and Exhibition Centre.

Organised by the Saudi Commission for Tourism and Antiquities (SCTA), the forum will host technical sessions to discuss the major issues related to the tourism experience in Saudi Arabia and the key learning from last year, seeking to further boost the hospitality industry.

Ziyad Bin Mahfouz, president of Elaf Group of Companies and a member of the Tourism Development Council for the Makkah region pointed out that travel exhibitions are vitally important for highlighting the tourism potential in Saudi Arabia and shedding light on tourism investments for enhancing the industry.

“We will be participating at the STTIM this year to explore the market and update all our target groups with our new hospitality offerings. In addition, we aim to exchange experiences, as well as highlight the challenges we faced and the solutions we offered,” said Bin Mahfouz.

“This is being done with the underlining goal of enhancing the tourism and travel industry in Saudi Arabia. This exhibition also highlights the achievements of the sector and we are here to grab every opportunity that may benefit the market especially by offering job opportunities for Saudi nationals and by exploring ways to improve other vital aspects within the tourism sector,” he concluded. – TradeArabia News Service