The JW Marriott brand has opened its landmark luxury hotel in the Middle East - the JW Marriott Marquis Dubai, the 59th addition to the brand's global luxury portfolio.

Acquiring the title of world's tallest hotel from the Guinness Book of World Records, the 72-storey property is the first JW Marriott Marquis outside of North America.

Soaring at 355 meters (1,164 feet), the JW Marriott Marquis Dubai is just 26 meters shorter than New York City's famed Empire State Building.

"Dubai is an important destination for Marriott International as one of the world's most exciting cities offering world-class facilities and infrastructure, central location in the region and future growth potential," said Arne Sorenson, Marriott International president & CEO.

"Our expanding collection of world-class JW Marriott hotels offers accomplished travelers a one-of-a-kind luxury experience. The investment in this unique and visually stunning hotel is testament to the continued opportunities that lie ahead for the brand and company."

In addition to serving luxury business travelers, the hotel, which is owned by Emirates Group, targets the lucrative and increasingly important MICE (meetings, incentives, conferences and exhibitions) market by filling a long-identified gap in the region.

Groups, meetings and conventions of up to 1,000 people can now meet, stay and dine under one roof.  The hotel is the first in Dubai that is able to accommodate large groups and will play a key role in attracting major conventions and events to the destination.

Along with cutting-edge business facilities, the JW Marriott Marquis Dubai features more than 7,500 sq m of indoor and outdoor event space, including two ballrooms, and a large selection of world-class dining and entertainment options.

"The opening of this landmark hotel in Dubai is the culmination of many years of hard work and dedication to delivering the very best product, facilities and service in this international gateway city," said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts.

"As our global portfolio continues to grow, we remain dedicated to offering our guests unforgettable travel experiences with intuitive service, thoughtful amenities and refined design, celebrating the authentic flavor of each destination."

The JW Marriott Marquis Dubai offers an enticing array of nine restaurants, and five bars and lounges, including the sky-high steakhouse Prime 68; the experiential sushi restaurant, Izakaya; and stunning cocktail bar Vault, which is situated on the 71st and 72nd floors and features panoramic views of the city.  The hotel is also home to Rang Mahal by Atul Kochhar, the first Indian chef to be awarded a Michelin Star.

The 4,000 sq m Saray Spa and Health Club draws inspiration from the caravanserai silk route across Arabia, with treatments designed to ensure mind and body renewal.  Treatments include the Signature Milk and Honey treatment, an Arabic Coffee Awakener, and Lemon Mint Body Polish.

A sprawling pool deck covers the seventh floor of the hotel with a 30-meter swimming pool.  Aqua Poolside Bar and Grill draws inspiration from Miami's renowned South Beach, offering light snacks and beverages throughout the day.

"Conference organizers and businesses around the world are noticing Dubai's growing influence as a global business hub," said Rupprecht Queitsch, general manager.

"We are thrilled to be officially open and believe this iconic new property will set a new standard in business hotels, not just in the region, but throughout the world." – TradeArabia New Service