Bahrain-headquartered Sabre Travel Network Middle East has announced the signing of a new multi-year agreement with the Dadabhai Group, thereby extending their long-term relationship.

The deal means Dadabhai Travel will now exclusively use Sabre's travel technology solutions to book travel packages for its customers across the region, reported the Gulf Daily News, our sister newspaper.

Sabre products will also support Dadabhai as it seeks to expand regional reach and increase its portfolio of corporate accounts.

This includes Sabre's Web Booking Engine, an advanced Internet booking tool.

"Dadabhai Travel has signed up for our end-to-end travel e-commerce solution that will help its business break into a growing market segment," Sabre's chief executive Daniel Naoumovitch said.

"With Sabre Web Booking Engine, Dadabhai Travel customers will have access to real-time fares allowing them to book air travel, hotel and car hire.

"Our company philosophy is to provide unrivalled service standards to customers.

"In Sabre we have a trusted partner that shares our vision and dedication," he added.

"Sabre's long-standing experience across the region gives it a unique insight into the Middle Eastern travel industry, which has allowed it to develop the technology to match our unique requirements," Dadabhai's managing director Aziz Gilitwala said.

Additionally, Dadabhai Travel will have access to the award-winning Sabre Red Workspace, which provides agencies with faster start-up times, high performance even in low bandwidth areas, rock-solid stability and quick and easy access to content, resulting in increased productivity and efficiency.

Sabre Travel Network Middle East currently operates in 23 offices across 12 Middle East and North Africa countries.-TradeArabia News Service