Gulf Air, the national carrier of Bahrain, recently honoured the airline’s top travel agents in the GCC, Middle East and Asia at an official ceremony in the kingdom.

In collaboration with Sabre Travel Network Middle East (Sabre), a global technology company serving travel suppliers and agencies, Gulf Air invited over 300 travel agents to the awards ceremony and dinner at the Dragon Hotel, Amwaj Islands.

The event was aimed at recognizing and thanking trade partners for their loyalty and continued support to Gulf Air while giving them an opportunity to spend an evening in a relaxing environment with other members of the travel trade.

Gulf Air chief commercial officer Karim Makhlouf welcomed the travel agents providing them with an overview of the airline’s latest products, services and various commercial initiatives to support their business, including the latest sales promotions.

“Travel agents are integral to the growth of our airline, and we are taking this opportunity to thank these key front line personnel from agencies in the GCC, Middle East, India and Pakistan for making the Gulf Air experience a positive one for our passengers from the very first moment of booking,” he said.

Daniel Naoumovitch, Sabre’s chief executive officer in the region, said: “By supporting Gulf Air in their endeavor to support the travel agent community, we are joining hands to recognize those agents who have also been supportive to Sabre.”

“Through our 23 offices in 12 Middle East and North Africa countries, we provide the latest state-of-the-art travel technology products and solutions that help TMCs across the region.

“Sabre’s sponsorship of this event underscores our commitment to our strong base of regional customers,” he added.

Gulf Air recently developed a series of commercial initiatives including the Falcon Corporate Plus Programme for corporates and SMEs, the ‘Falcon Flyer’ Programme which offers members attractive privileges, value-added benefits and unbeatable fares in Falcon Gold Cabin to Europe, the Far East, Middle East and Indian Sub-Continent destinations. – TradeArabia News Service