Alshamel Travel & Tourism has launched its new brand identity as Alshamel Travel, and also introduced a new logo to reflect the company’s new approach to travel business.

The new emblem is built from different slices of the globe merged to express Alshamel’s global multi-service facets. The color blend resulting from the intersection of circular slices at different angles depicts an unstopping, dynamic motion and a constant drive for discovering new frontiers in the travel industry.

Like the move to the new facilities at Al Barsha in Dubai, the rebranding decision reflects the company’s new comprehensive strategic directions embraced by the company’s dynamic management and its committed staff.

The key objective in this rebranding process is to create a long-term brand identity that clearly communicates the values of Alshamel, a company statement said.

“There was never a better time to introduce a new logo and branding” said Khaled Al-Ghanim, Alshamel Travel CEO.

“This is not just a logo change; we believe that the new Alshamel Travel brand will not only demonstrate where we stand today, but also where we are heading. Our new branding will tell our existing customers, and future customers, that we offer the region’s best-in-class travel management services that are backed by a professional committed team and ground-breaking technologies."

“UAE market has been a strategic operational hub for Alshamel since 2002” said Houssam Baker, Alshamel Travel COO.

“Back in October we relocated to Al Barsha, after a decision to consolidate our Dubai operations under one roof. The improved set up allowed the company to efficiently serve its customers and meet the growing demand for travel management solutions.

“We always promise our regional and local customers innovative travel solutions as well as best-in-class assistance to travelers. Our new identity and office expansion plans in the region will help us fulfill our promise.”

Named among the top four travel management companies by Arab Travel News 2011 Power List, Alshamel Travel is the largest travel service provider in Kuwait, the statement said. – TradeArabia News Service