Sabre Travel Network Middle East, a global technology company serving travel suppliers and agencies, has signed a multi-year deal with Bahrain-based Kanoo Travel.

Kanoo, the largest American Express franchise holder in the world, said as per the agreement, it will continue to use Sabre as its primary global distribution system (GDS).

Kanoo will also implement Sabre Red Workspace, Sabre’s end-to-end total travel solution across the agency’s branches in the region, including Egypt, said a senior official.

'After an exhaustive bidding process involving numerous international suppliers, we are pleased to choose Sabre as a valued partner,' remarked Mubarak Kanoo, the group chairman of Yusuf Bin Ahmed Kanoo.

'We have consistently been on the forefront of offering the very best of travel services and keeping with the latest technology helps us achieve this for our customers,' he added.

Sabre Red’s portfolio of products will help Kanoo vastly improve customer service and increase its operational efficiency.

Poised for regional expansion, Kanoo chose Sabre after much deliberation and painstaking negotiations. This deal highlights the superiority of Sabre’s products as compared to others in the market today.

Harald Eisenacher, Sabre senior VP (Europe, Middle East and Africa) pointed out that as a Sabre partner for over a decade now, Kanoo has reaffirmed its valued relationship.

'They were looking for a travel technology company that could help overhaul their systems and improve mid office processes; without any doubt Sabre is that partner. By investing hundreds of millions of dollars every year in research and development, we supply the best in travel technology to the global market,' he remarked.

Yusuf Bin Ahmed Kanoo, set up in 1890, has a history in forming successful joint ventures with world class companies such as American Express.

Kanoo is the largest travel agency group in Middle East with over 180 IATA locations providing an array of specialized services in the travel industry.

The group has won a series of awards placing them at the forefront of corporate travel management companies in the region.-TradeArabia News Service