Jumeirah Emirates Towers, part of the Dubai-based luxury hospitality company Jumeirah Group, has been awarded the renowned Green Globe Certification (GGC) following a recent sustainability audit.

The five-star Jumeirah Emirates Towers has been developing its green policies in line with its Corporate Social Responsibility (CSR) programme and is the first of the Jumeirah Hotels & Resorts to be accredited with Green Globe Certification.

GGC is the premier worldwide sustainability stamp for the tourism industry and more than 800 businesses in 50 countries have so far met the 349 exacting standards.

Under the supervision of Farnek Avireal, a joint venture company between Khalifa Juma Al Nabooda Group of the UAE and Avireal of Switzerland, which currently has the exclusive rights to utilize the Green Globe brand covering hotels in 20 different countries throughout the Middle East, Jumeirah Emirates Towers achieved a compliance score of 85 per cent against the Green Globe Standard for Sustainable Travel & Tourism.

The hotel now has an ambitious goal for 2012: to reduce energy use by 5 per cent through initiatives such as LED light implementation and energy-efficient coolers, according to a statement.

In addition to the recent GGC certification, Jumeirah Emirates Towers is also recognised for its broad CSR programme which includes an extensive list of green initiatives, such as energy and water reductions throughout the hotel, a sustainability management plan, an integrated room automation system and a building management system which monitors and controls the air conditioning and electrical devices when guests enter or leave their room. – TradeArabia News Service