India-based celebrity chef Sanjeev Kapoor launched his The Yellow Chilli restaurant in Bahrain, marking the franchise’s first expansion overseas.

Considered to be the best spot to enjoy casual dining with deliciously different Indian food, Kapoor’s The Yellow Chilli brand has been creating waves in 14 cities across India, said a statement.

The Yellow Chilli is a casual dining experience with a five-star feel, said SunCity Ventures, who announced its latest food undertaking.

'As a responsible organization, SunCity Ventures brings to Bahrain the world’s finest brands, and we are very glad to open the first The Yellow Chilli restaurant in the Middle East at Seef Mall. This location was chosen as per definite criteria such as the strategic location of the mall, which is considered a leading shopping centre that attracts all ages,” said Ahmed Esam Fakhro, managing director – SunCity Ventures.

Mohammed Adel Fakhro, chairman – SunCity Ventures, said: “Indian food is a favourite for one and all, so we decided to have these authentic dishes in the Kingdom, for everyone to taste the delicious fare of world renowned Chef Sanjeev Kapoor.”

“We at SunCity Ventures are keen to offer all new and unique cuisines in various parts of the Kingdom. We hope to introduce concepts that will help move the dining experience to a new level.”

Notably the most celebrated face of Indian cuisine today, Sanjeev Kapoor has been sharing his love for Indian cuisine with his popular cookery show Khana Khazana for the past 18 years. This chef extraordinaire has several best-selling cookbooks, culinary awards, his own brand of cookware and numerous food products to his name. Sanjeev Kapoor is pioneer of FOODFOOD, SE Asia’s first 24 X 7 TV channel.

His brands of restaurants like The Yellow Chilli, Khazana, Options, Signature, Sura Vie, Pin Yin Café, The Gold Leaf Banquets have created indelible impressions on many discerning palates, a statement said.

The Yellow Chilli features a variety of North Indian specialties, including the celebrity chef’s signature dishes.

“Each item on the menu has been selected keeping in mind the discerning palate of the people of the world who look out for Indian food. It is indeed a proud moment for me to bring the joys of Indian food to the prosperous land of Bahrain,” said Kapoor.

“The Yellow Chilli, as a brand, has been growing by leaps and bounds in many cities of India and its friendly approach has made it a household name. Mind you, the food is crafted keeping in mind that the palate wants a mix of familiar with novel and hence the cuisine presented is called ‘deliciously different’. I am hoping that the wonderful people of Bahrain will enjoy the true taste of Indian food as presented in my signature style at The Yellow Chilli,” he added.

Hassan Mechmechani, operations manager – SunCity Ventures, said: “The Yellow Chilli is a distinguished set up with state- of- the-art-décor with a warm welcoming ambience that is a replica of true Indian hospitality,” he added. With great service at reasonable prices, The Yellow Chilli promises to be the ideal place to share a savory Indian meal with family and friends.” – TradeArabia News Service