UAE national airline Etihad is celebrating its 8th anniversary by reaching 50,000 fans on its Facebook page with a major promotion.

According to the airline, the new promotion will see one lucky Etihad Airways Facebook fan win 50,000 Guest Miles.

Lasting two weeks, all fans of the social networking platform have to do to be in with a chance of winning the prize, is to enter their details in the promotions tab on Etihad Airways' Facebook page.

Peter Baumgartner, chief commercial officer at Etihad Airways, said: 'We are a people business, an award winning airline, and we are delighted to have reached this social media milestone of 50,000 Facebook fans. Our fans are hugely important to us and our social media strategy will continue to be about engaging them - on the ground, in the air and online.'
 
The 50,000 Guest Miles in Etihad Airways' frequent flyer scheme is enough for 1 Pearl Business return ticket from Abu Dhabi to Larnaca (37,152 miles), or 2 Coral Economy tickets from Abu Dhabi to Mumbai (45,026 miles), or 1 return upgrade from Coral Economy to Pearl Business on the Abu Dhabi to Geneva route (47,260 miles).

Etihad Airways has also revealed new innovations that will be featured in the near future on the airline's Facebook page, including a 'fan of the month' scheme, regular competitions and giveaways and a guest affairs tab.

These new features are all part of an on-going effort from Etihad Airways to improve the experience of fans of the airline.-TradeArabia News Service