For the seventh year in a row, Emirates Airline’s ‘ice’ inflight entertainment system has won the ‘World's Best Airline Inflight Entertainment’ award at the 2011 Skytrax World Airline Awards.

Emirates' ‘ice’ (information, communications and entertainment), offers a staggering choice of over 1200 channels of entertainment, including over 280 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical through the latest IFE system, ice Digital Widescreen.

The awards are based on voting by over 18.8 million airline passengers from 100 different nationalities, said a statement from the Dubai carrier.

Inflight Entertainment (IFE) has become a key competitive benchmark for airlines worldwide. Emirates has maintained its industry-leading position by continuously investing in and expanding its entertainment offering; resulting in an incredible range of movies, television and music from around the world.
 
Besides investing in the latest entertainment content and newest systems, Emirates has finished upgrading the hardware on its existing A330-200 and A340-300 fleets to a new digital IFE system; bringing ice to every seat in Emirates First Class and Emirates Business Class, the airline said.

Furthermore, Emirates now has over 90 aircraft equipped with AeroMobile, which allows mobile phone use inflight, and will soon roll out A380 aircraft equipped with WiFi internet connection.
 
"As a global airline serving 113 destinations on five continents, our passengers are as diverse and unique as our routes. Emirates strives to make our service the most comfortable and entertaining in the world," said Patrick Brannelly, Emirates’ vice president Corporate Communications Product.

"This year’s Skytrax ‘World's Best Airline Inflight Entertainment’ award once again underlines our relentless commitment to providing the best inflight entertainment in the air – offering more content, in more languages and ultimately more choice, than ever before,” he remarked.

“We are proud to have our efforts recognised once again and we can assure our passengers that we won’t be resting on our laurels at all; we’ll be working harder than ever to make sure that our passengers continue to have the best entertainment experience in the air,” Brannelly added.
 
Edward Plaisted, CEO of Skytrax, said, "Emirates seems to have a very firm grip on this title, having been named the winner of world's Best Airline Inflight Entertainment Award for many successive years."

"With the increased level of competition amongst airlines to deliver the best standards of inflight entertainment, it is an even greater achievement for Emirates that they can stay at the No 1 spot again in 2011," he added.-TradeArabia News Service