Rotana, a leading hotel management company in the Middle East and Africa region, has opened its 306-room Centro Sharjah hotel, its 28th property in the UAE, offering a revolutionary new concept for smart travellers.

The opening also marks the attainment of the 800-room milestone for the Centro brand in the UAE, which contributes to a total of 11,226 Rotana rooms available across the Middle East and Africa, said a company statement.

Conveniently located near Sharjah International Airport, Centro Sharjah features 306 rooms, including suites, and is equipped with the latest in-room technology, deli-style dining options and personal amenities.

'We are thrilled about the opening of our second property in Sharjah, which will certainly meet the demands of the new generation of travellers who seek finesse and functionality at reasonable rates in the third largest emirate in the UAE,' remarked Omer Kaddouri, executive VP and chief operating officer of Rotana.

With the increasing influx of travellers coming in to Sharjah for both business and tourism, Kaddouri describes Centro Sharjah as an ideal solution to the growing demand for rooms in this city, he stated.

'Awarded the distinction of Cultural Capital of the Arab World by the Unesco in 1998 for its commitment to art, culture and preserving its heritage, and admired for its continuous dedication to preserving traditional values alongside modern development, Sharjah is the third most populous city in the UAE, situated on the nation’s west coast,' he added.

Describing the property, David Jamieson, general manager of Centro Sharjah said, “Expressed through its contemporary architecture and unique living spaces embodying the personality of an executive hotel, Centro Sharjah will feature amenities customised to the business traveller’s needs, including meeting rooms, a gymnasium and a swimming pool.'

'This is in addition to ‘C.Taste’, which is a three meal restaurant, Crew Lounge and ‘C.Deli’, an innovative deli take-away dining concept that allows guests to enjoy great food that can be consumed where ever they please,' he observed.

The Centro brand, conceived by Rotana and designed by LWD, is an innovation for today’s traveller on the go, said Jamieson.

'Appealing to large corporate entities, small and medium business owners, and individual travellers, it provides convenient and affordable accommodation, without having to sacrifice on quality,' he added.

Rotana said it is working towards the opening of 25 ‘Centro Hotels’ properties across the Mena region by 2014, introducing a unique outside-the-box solution for the mid-tier market.-TradeArabia News Service