Etihad Airways, the national airline of the UAE, has launched its Facebook fan page with a major competition promoting new services to Malé, capital of the Maldives.

The winner of the promotion, titled ‘Escape to Paradise,’ will receive roundtrip airfares for two on the inaugural flight to Malé, transfers and four nights’ villa accommodation at SixSenses Laamu Maldives with full board, a company statement said.

The ‘Escape to Paradise’ promotion involves fans completing a Facebook quiz to determine how romantic they are, it added.

Users will receive fun, instant feedback from the quiz, as well as be entered to win the grand prize trip, according to the statement.

The competition will be available for participation and entry through to July 31 exclusively on Etihad Airways’ Facebook page.

“Social media channels are allowing companies to become increasingly creative and innovative with their marketing and communications approach,” said Peter Baumgartner, Etihad’s chief commercial officer.

“We are thrilled to officially launch this exciting campaign promoting Etihad’s services to the Maldives, one of the most romantic places in the world and a top honeymoon destination for our guests.”

“This is just the beginning for Etihad. We are focused on creating compelling and exciting content and promotions for our fan base and will look for innovative ways to tell the Etihad story and further encourage people to fly on the world’s leading airline,” he added.

Etihad will commence operations to Malé, the capital city of the Republic of Maldives, on November 1, making it the 67th destination on Etihad’s global network.

The airline will operate a daily return service from its home base in Abu Dhabi to Malé International Airport, operating Airbus A320 aircraft on the route.

Etihad’s Facebook page is accessible at facebook.com/etihad.airways. – TradeArabia News Service