Sol Meliá, a leading hotels and resorts company, has announced it is set to open its first regional hotel in Dubai on October 12.

“This is our first property in the Arabian Gulf and the first step to realising our expansion plans for the region. We are currently negotiating with potential partners in Qatar, Saudi Arabia and Jordan and we hope to make further announcements in the near future,” said Andre Gerondeau, executive VP, Hotels Division at Sol Meliá Hotels and Resorts.

The opening of the Dh200 million ($54.45 million) Meliá Dubai, a five-star 164 bedroom ‘urban resort’ will coincide with national day in Spain, he added.

The number of visitors to Dubai from Spain has been increasing steadily. Emirates opened their first daily flight to Madrid last summer and combined with Iberia’s existing four weekly flights to Dubai, should improve on the 30,000 plus visitors Dubai received from Spain in 2010, he said.

In addition Emirates fly daily to Sao Paulo, with new routes planned to Rio de Janiero and Buenos Aires, all destinations where Meliá has strong brand awareness.

According to Daniel Lozano, senior vice president, the Meliá brand, opening in the Gulf was a strategic step.

“We chose Dubai because this is the commercial hub for the region and we felt our brand attributes would suit such a cosmopolitan market. We believe that our traditional Spanish hospitality can offer a new dimension to customers in the region, while still appealing to Arab guests,” he said.

“Our brand strength in Germany, UK, Italy and elsewhere in Europe, will give us a competitive edge, when we begin our marketing campaigns in these regions, for inbound business to Dubai. We can also use that leverage to secure outbound business as well,” added Lozano.

The Meliá Dubai will feature five restaurants a superb la carte fine dining restaurant, signature  Indian restaurant Khazana  by celebrity Chef Sanjeev Kapoor,  ‘The Level’ a Meliá branded executive floor, a full service YHI SPA as well as a rooftop and swimming pool, which will feature a Spanish Tapas bar. 

“Our target guest mix is 50-50 business and leisure, targeting GCC nationals, Indians, Germans, British, Spanish, Greeks, French and Brazilians. Opening rates will start at Dh650 which represents excellent value for money, given the quality of the product and that unmistakable touch of Spanish hospitality,” said Gilles Longuet, general manager, Meliá Dubai. – TradeArabia News Service