Onyx Hospitality Group, Thailand’s leading hotel management company, has appointed Mohamed Azzam Al Bashir as director sales – Middle East, North Africa and the Subcontinent, with immediate effect.

In his new role, Al Bashir will be responsible for the sales activities of the Onyx group’s four distinct hospitality brands of Saffron, Amari, Shama and Ozo.

The appointment of a dedicated Middle East sales specialist reinforces the increasing importance in terms of current demand for Onyx managed properties, the company said.

In 2010, room nights from guest arrivals from Oman, UAE, and Saudi Arabia to Onyx’s cornerstone hotel brand Amari rose by 17 per cent from the previous year.

Al Bashir comes to the Onyx Hospitality Group from his previous position as regional director of Sales & Marketing - Middle East, Subcontinent and North Africa for the Jumeirah Group. Other earlier experiences include senior sales positions with Marriot International.-TradeArabia News Service