Mövenpick Hotels & Resorts’ has launched its new-look mobile website with more content and user-friendly touches and an easier layout to boost navigation.

The re-designed portal, which is accessible through all popular smartphones, has combined theme and destination hotel searches for added convenience.

Additional content includes information on conferencing facilities, Spa and Wellness and leisure activities, and picture galleries displaying food and beverage, business and leisure services.

Guests can book, call or contact each property in the Swiss chain’s 69-property network and find links to Google maps if they need on-the-ground directions, said a senior official.

"Under a special promotion, guests can book on the website from February 1 to 28 and receive a free upgrade to the next higher room category upon availability. This offer is exclusively bookable over mobile with the promo code "SMART," revealed Heiko Siebert, vice-president Distribution for Mövenpick Hotels & Resorts.

Commenting on the new look, Siebert said, "A strong focus on further developing the mobile website was a logical next step, following the success of its corporate website."

“As the use of the Internet through mobile devices will continue to increase, we had two main goals for this project, namely, an additional service for our guests seeking information about our hotels while on the road, and offering a new marketing and booking platform,” he said.

The mobile website, developed by Ray Sono, is also integrated with eight leading social media channels, enabling guests to communicate with friends, family or business contacts, or share comments or pictures about their experiences.-TradeArabia News Service