Landmark Group, a top player in the retail and hospitality sectors, has appointed Dubai-based JiWin PR, leading communications specialists, to manage its public relations and corporate affairs across the GCC.

The announcement follows an intensive pitch process that witnessed the participation of as many as five leading agencies, a statement said.

“Over the years, the Landmark Group has expanded the scope of its operations both geographically and across different sectors,” said Bhuvana Acharya, head of corporate communications and CSR at Landmark Group.

“Our communication needs have also grown exponentially, demanding a review of our strategies. We are delighted to have chosen JiWin Public Relations based on the vision they share for our growth and their strength in forging relationships with key stakeholders within the media, communications and regulatory authorities,” Acharya added.

JiWin Public Relations will work closely with the Dubai-headquartered corporate communications team of Landmark Group, acting as a hub to align its messages and disseminate across the media platforms in the region.

The Group’s CSR initiatives will also be driven by JiWin, according to the statement.

Mamoon Sbeih, managing director, JiWin Public Relations, said: “The Landmark Group, from its inception and significant growth to its diversification and future plans, is an amazing success story.”

“At JiWin PR, our unified effort would be to convey this outstanding success to all stakeholders and build additional brand awareness for the Landmark Group.”

“We are confident our team that has years of retail PR experience in this region, and maintains a grounded approach towards corporate affairs, will be most suited to highlight the Group’s strengths,” he added. – TradeArabia News Service